Tesla has rolled out an exciting extension for its TeslaVision fan video contest, offering participants additional time—and a greater opportunity—to snag a brand-new Model Y. Originally set to wrap up on July 17, 2025, the submission deadline has now been extended to August 31, 2025.
For those who've been putting it off, now's the perfect moment to pick up your camera—though the window could close early if entries pour in quickly!
Contest Details and Requirements
Announced by Tesla on June 11, 2025, the contest challenges fans to craft a short video (90 seconds or less) highlighting how Tesla enhances their lives—delivering more freedom, safety, fun, and convenience. The competition is open to both Tesla owners and non-owners in the United States, Canada, and Mexico, making this a truly North American call to creativity.
Key Contest Parameters:
- Video Length: Maximum 90 seconds
- Theme: How Tesla enhances your life (freedom, safety, fun, convenience)
- Eligibility: Open to Tesla owners and non-owners
- Geographic Scope: United States, Canada, and Mexico
- New Deadline: August 31, 2025
How to Enter the TeslaVision Contest
Getting involved is straightforward, but requires careful attention to submission requirements:
- Create Your Video: Produce a compelling 90-second (or shorter) video showcasing how Tesla impacts your life
- Upload to YouTube: Make your video publicly available on YouTube
- Social Media Sharing: Share your video on both X (formerly Twitter) and Instagram
- Tag Requirements: Include @Tesla and the phrase "TeslaVision contest" in your posts
- Official Submission: Submit your video URLs through Tesla's official contest page
Pro Tip: Make sure to follow all steps precisely - missing any requirement could disqualify your entry, no matter how creative your video is!
What You Could Win
The stakes are impressively high, making this contest worth the effort:
Grand Prize Winner:
- Brand New Model Y (valued at approximately $45,000 USD)
- All-expenses-paid trip to Gigafactory Texas
- Private VIP tour of Tesla's flagship manufacturing facility
Runner-Up Prizes:
- Two runners-up will receive the VIP Gigafactory Texas tour experience
- Exclusive behind-the-scenes access to Tesla's most advanced manufacturing processes
Tesla's Marketing Strategy Evolution
This isn't Tesla's first venture into fan-driven content creation—the company hosted a similar contest back in 2017. The revival of this contest format aligns strategically with several key Tesla initiatives:
Strategic Timing: The contest coincides with the global launch of the refreshed Model Y, demonstrating Tesla's sophisticated approach to product promotion through community engagement.
Community-Driven Marketing: Rather than relying solely on traditional advertising, Tesla leverages its passionate fanbase to create authentic, compelling narratives that resonate more deeply than conventional marketing campaigns.
User-Generated Content: By encouraging fans to share their real experiences, Tesla builds a library of authentic testimonials that carry more weight than corporate messaging.
Tips for Creating a Winning Entry
Based on successful user-generated content campaigns, here are strategies to make your submission stand out:
Content Strategy:
- Focus on Real Impact: Show genuine ways Tesla has changed your daily life
- Tell a Story: Create a narrative arc rather than just listing features
- Show, Don't Tell: Use visual demonstrations rather than talking heads
- Keep It Authentic: Genuine experiences resonate more than polished commercials
Technical Considerations:
- High Production Value: Good lighting and clear audio make a significant difference
- Mobile-First: Many viewers will watch on mobile devices
- Engaging Opening: Hook viewers in the first 5-10 seconds
- Clear Call-to-Action: End with a memorable message about Tesla's impact
Act Fast - Limited Time and Entry Cap
With the August 31, 2025 deadline, time is both extended and potentially limited. The dual constraint means that while you have more time than originally planned, a surge in entries could close submissions early.
Current Status: As of July 21, 2025, the contest remains open, but tracking entry numbers isn't publicly available, creating urgency around submission timing.
If you've got creative ideas, video-editing skills, and passion for Tesla, now is the time to act. Whether you're a longtime Tesla owner with years of experiences to share, or someone who admires Tesla's mission and innovation, this contest offers a platform to express your connection to the brand.
Share Your Creativity
Have you created a submission or planning to enter? We'd love to see the creative approaches our community takes! Share your video concepts or completed submissions—the diversity of perspectives will showcase the broad impact Tesla has across different lifestyles and use cases.
Remember: that Model Y won't win itself, so seize this extended opportunity and make your vision count.
Important Note: This blog post reflects the updated deadline and contest details as of 08:39 AM MDT, July 21, 2025. Always verify current terms and conditions on Tesla's official contest page before submitting your entry to ensure compliance with the latest requirements.